MUSIC CURATION
With over 15 years of experience and more than 100 brands served—including Dig Inn, Lululemon, ALDO Shoes, and Four Seasons—I've learned that the right soundtrack doesn't just fill space; it creates atmosphere, builds connection, and becomes inseparable from the experience itself.
Each playlist is crafted based on the emotions a brand wants its customers to experience—it's less about eras and genres, and more about the feeling they want their guests wrapped up in, one that remains with them long after they've gone.
BURBERRY
I curated a lively all-British party playlist for a Burberry charity event benefiting the Martha B. Smith Cancer & Infusion Center—a personal project connecting three high school friends for a meaningful cause.
DIG INN
For New York-based Dig Inn, cooking is about more than just preparing meals—it's a mastery, a craft, a way of bringing people together. I curated a soundtrack that felt like sitting at a communal table with old and new friends—welcoming, surprising, and like enjoying a good meal with good people.
HOTEL RENEW
A two-part music project with Hotel Renew in Waikiki: curating a collection of new and vintage vinyl for their guests, plus "The Day, Soundtracked"—three playlists designed to move you from dawn to dusk with local talent, unique covers, and tasteful remixes.
LULULEMON
I curated Lululemon's in-store soundtrack for locations worldwide, capturing the energy and edge that made their designs iconic—sexy, confident, and effortlessly stylish. For The Lab, their experimental streetwear brand, I created a darker sonic identity: sharp-edged and bold.
SOHO HOUSE HOLLOWAY
Inspired by its mid-century modern California cool, I curated a bespoke playlist for Soho House Holloway that weaves together warmth, elegance, and intriguing global discoveries.