MUSIC CURATION
As a music curator, I create bespoke playlists that define the sonic identity of restaurants, retail spaces, and hotels.
With over 15 years of experience and more than 100 brands served across the US and internationally—including Dig Inn, Lululemon, ALDO Shoes, Four Seasons, and Hotel Renew—I've learned that the right soundtrack doesn't just fill space; it creates atmosphere, builds connection, and becomes inseparable from the experience itself.
Each playlist is crafted based on the emotions a brand wants its customers to experience—it's less about eras and genres, and more about the feeling they want their guests wrapped up in, one that remains with them long after they've gone.
DIG INN
For New York-based Dig Inn, cooking is about more than just preparing meals—it's a mastery, a craft, a way of bringing people together. I created bespoke playlists that soundtracked all of their restaurants in New York City and Boston, with selections that felt like sitting at a communal table with old and new friends—welcoming, surprising, and as warm and comforting as enjoying a good meal with good people.
LULULEMON
I collaborated with Lululemon's brand team to curate their in-store soundtrack for locations worldwide, capturing the energy and edge that made their designs iconic—sexy, confident, and effortlessly stylish. From bright, playful dance cuts to obscure French pop-rock, I also crafted a completely different sonic identity for The Lab, their experimental streetwear brand, with a soundtrack as dark and sharp-edged as the designs themselves.